Are there more than 100 student households at your school?
Then chances are you have upwards of 200+ grandparent households that can connect with their grandchildren, see first-hand the magic in your classrooms and be inspired to give to your fundraising initiatives!
We have worked with a dozen schools in the last few years and can confidently say that no other demographic pays off like grandparents. They require the least amount of time and energy to engage as they already care deeply about their grandchildren, and day school education is likely a high priority for them as well. They also tend to have more discretionary income than those families still firmly in the "tuition years".
With this program you can create monthly or annual giving programs that will allow them to demonstrate their pride and love of their grandchildren and your school. We know what works, and what doesn't and will ensure your campaign brings in short term wins, and long term success!
It is time that you created a structured and sustained program to attract, engage and solicit the proud grandparents of your students. What we will do for you:
Create a compelling grandparents giving campaign
Set marketing strategy and materials
Recruit and develop lay leadership
Provide best practices and strategy for Grandparents Day
Build your prospect pipeline
Identify prospects, rate/prioritize them, and set giving projections
Develop Cultivation Strategies geared for grandparents
Receive weekly coaching/pipeline support
What Our Clients Say
THE ALTRUICITY team helped us launch our first grandparents campaign, and after 4 years we are seeing tremendous engagement and fundraising success.
Director of Development
Our grandparents are now feeling connected to their grandchildren and our school, and my cultivation and solicitation efforts are much more meaningful and effective!
Rabbi Ari Jacobson
Head of School
A campaign needs momentum, and our campaign strategy brought in thousands of dollars in new support, as well as many grandparents willing to roll up their sleeves for our school!
“Grandparents want to feel pride, and have a place in the every day lives of their grandchildren. You can give that to them.”
Jonah Halper, MPA