Launch a 

Grandparents

Campaign

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1-HOUR VIDEO ON HOW TO RUN AN EFFECTIVE GRANDPARENTS CAMPAIGN

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Our Packages

Are there more than 100 student households at your school?

Then chances are you have upwards of 200+ grandparent households that can connect with their grandchildren, see first-hand the magic in your classrooms and be inspired to give to your fundraising initiatives!

 

We have worked with a dozen schools in the last few years and can confidently say that no other demographic pays off like grandparents. They require the least amount of time and energy to engage as they already care deeply about their grandchildren, and day school education is likely a high priority for them as well. They also tend to have more discretionary income than those families still firmly in the "tuition years".

 

With this program you can create monthly or annual giving programs that will allow them to demonstrate their pride and love of their grandchildren and your school. We know what works, and what doesn't and will ensure your campaign brings in short term wins, and long term success!

It is time that you created a structured and sustained program to attract, engage and solicit the proud grandparents of your students. What we will do for you:

  • Create a compelling grandparents giving campaign

  • Set marketing strategy and materials

  • Recruit and develop lay leadership

  • Provide best practices and strategy for Grandparents Day

  • Build your prospect pipeline

  • Identify prospects, rate/prioritize them, and set giving projections

  • Develop Cultivation Strategies geared for grandparents

  • Receive weekly coaching/pipeline support

PHASE 1: CAMPAIGN STRATEGY + DESIGN

WHAT YOU GET: 

You will have a fully branded and marketable grandparents campaign for your school. This includes a fundraising strategy with a campaign goal that is tailored for you.

 

This includes:

  1. A proven brand design for your grandparents campaign (logo, website, one sheeter, email template)

  2. Tailored campaign strategy with projected short term and long term return on investment

  3. Case for support with call-to-action

  4. Grandparents Chairs recruitment best practices and strategy

  5. Grandparents Day best practices and strategy (video or phone conference call with academic and administrative leadership)

     

$5,000 ONE-TIME FEE

PHASE 2: CAMPAIGN IMPLEMENTATION

WHAT YOU GET:

You will have full support in identifying, prioritizing and setting gift projections for your prospective grandparents donors, as well as creating a comprehensive engagement calendar to properly attract and cultivate them.

This includes:

  1. Donor identification and qualification (wealth screening included!)

  2. Comprehensive campaign pipeline with gift projections

  3. Active gift chart to track progress of donors at all giving levels

  4. A comprehensive clearinghouse of engagement opportunities

  5. Leadership solicitation training by video conference

 

$3,000 ONE-TIME FEE

PHASE 3: COACHING & PIPELINE SUPPORT

WHAT YOU GET:

You will have regular coaching support throughout the cultivation and solicitation process. This will help foster good moves management habits, ensures no one falls through the cracks, and provides accountability for all solicitors. 

 

This includes:

  1. Weekly call for Director of Development and/or Head of School

  2. Up to 6 additional hours a month of cultivation/solicitation strategy coaching and support

  3. Use of our easy-to-use moves management software (forever!)

$2,500 / Mo 

(Risk free: Cancel at any time and money back guarantee!)

What Our Clients Say

Sam Medow

Executive Director

THE ALTRUICITY team helped us launch our first grandparents campaign, and after 4 years we are seeing tremendous engagement and fundraising success.

Binyomin Mermelstein

Director of Development

Our grandparents are now feeling connected to their grandchildren and our school, and my cultivation and solicitation efforts are much more meaningful and effective!

Rabbi Ari Jacobson

Head of School

A campaign needs momentum, and our campaign strategy brought in thousands of dollars in new support, as well as many grandparents willing to roll up their sleeves for our school!

“Grandparents want to feel pride, and have a place in the every day lives of their grandchildren. You can give that to them.”

Jonah Halper, MPA

CONTACT US TODAY FOR MORE INFORMATION

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OR CALL 845-789-8070

© 2020 ALTRUICITY INC.

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