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Lori Kranczer, Esq.

Lori Kranczer, Founder of Everyday Planned Giving, is a nonprofit strategist and planned giving expert.  She has over 20 years of experience advising nonprofit organizations on conceptualizing and building planned giving programs, training volunteer leadership and staff, soliciting and closing significant planned giving arrangements, including those blended with major gifts, and working with donors, their families and advisors on structuring the appropriate gifts to meet their philanthropic and financial goals.


Prior to consulting, Lori held senior planned giving roles at major New York-based nonprofits, and in each, expanded the reach and depth of the legacy programs.  An experienced attorney, Lori applies her knowledge of complex giving structures to the practice.   She has also taught planned giving at New York University and Yeshiva University, and she is a sought after speaker on legacy giving concepts. She graduated from Binghamton University and New York Law School.


Lori lives in Ditmas Park, Brooklyn with her husband and two children.  In her spare time she enjoys renovating her 100+ years old creaky Victorian house.



Adjunct Professor, New York University, George Hyman School for Continuing Education

Responsible for the legacy giving component for ADL’s $125M Endowment Campaign

Managed 3 legacy cohorts for Hillel International, raising $60 Million in legacy expectancies

Founder, Everyday Planned Giving, LLC, a legacy giving consulting practice located in New York

Creator of Legacy Giving Made Simple, a closed group of over 1,200 nonprofit professionals

Years of planned giving experience: 20



Jewish Philanthropy

Social Justice

Human Rights

Hospitals and health care

Land trusts/environment


Animal Rights




Planned Giving Programs

Endowment Programs and Campaigns

Integrating legacy giving into existing development programs

Development of legacy giving strategic plans

Meet Our Coaches

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Makeup Artist

Lynne Ball

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Hair Stylist

Marcelo Reyes

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Founder & Makeup Artist

Alicia Hicks

Jonah Halper


Steve Solomon