Give Nachas, Get Money: How to Launch a Grandparents Campaign
Grandparents prove to be a very compelling audience for engagement and solicitation. The audience is sizable, the runway for engagement is short, and they have more discretionary income which therefore improves their ability to give generously to your school. We will explore proven best practices to help your school build a sustainable base of annual donors from the hundreds of grandparent households in your school.
DATE YOUR DONORS
How do we showcase the mission and vision of your cause in a way that not only compels greater support from existing donors, but also attracts a new generation of leaders and givers? Through the lens of courtship and personal relationships, Jonah will guide us through 21st-century donor cultivation and solicitation, and how it relates to our organizations in a world where donors have so many philanthropic options - and much less attention span.
FROM MAJOR GIFTS TO MEGA DONORS
Do you wonder how universities and hospitals command philanthropic gifts in the tens of millions while our major donors are relegated to annual dinners and crowdfunding? Learn how to elevate your fundraising conversations to get to mega gifts.
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